We now have all the pieces in place and we’re ready to move on to lens creation for this campaign. If you’re following along in the One Week Marketing Action Plan we are now starting the day 2 activities.
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17. Creating a Squidoo Lens
· 49 Comments · OWM Month 1
Tags: owm week 3












49 responses so far ↓
1 hk patnaik // Nov 15, 2008 at 1:50 am
Hi
How can I put my doman name bellow the ‘big arrow’
thanks
hkpatt
2 Jackie and Andrea // Nov 15, 2008 at 8:51 am
@hkpatt we are going to be covering specific modules over the next couple of days.
3 TY EVANS // Feb 11, 2009 at 9:36 pm
Is this what you mean Text, non-text formation
This is a collapsed view of all the modules on your lens. Drag modules up and down here to sort.
• Text module
• Amazon
• Text module
• Flickr Photos
• Text module
• RSS: Add your blog
• New Big Arrow Link
• New Guestbook
• Reader Feedback
• New Text module
• New Text module
• New Text module
Sorry I wasn’t sure if I was suppose to delete the others
4 Jackie and Andrea // Feb 11, 2009 at 10:08 pm
Ty,
There is no right or wrong way to do this. I have given you examples of how I like to do my lenses.
This is where you get to be creative, try different things and be your own person. This is were a little “attraction marketing” comes in to play. What makes your lenses unique is YOU.
Keep completing the action steps and get a feel for this process. There is no right or wrong here, this is a creative process. You may like 5 text modules ~ and no big arrow link.
So I can’t say if you are “supposed” to delete them because there is no right way, finish the steps to putting together your lenses and see what you think.
Jackie
5 TY EVANS // Feb 11, 2009 at 10:44 pm
I cannot see the end result in my mind, if I left Amazon in as a module, would it show up to the reader?
6 Jackie and Andrea // Feb 11, 2009 at 11:00 pm
If you don’t put any content in it, it shouldn’t show up.
Jackie
7 Sheila Newman // Feb 14, 2009 at 11:03 am
Hi. Is it neccessary to add a Guestbook module. Can we leave it out?
8 Jackie and Andrea // Feb 14, 2009 at 11:15 am
Hi Sheila -
I leave them in and rename them with the keyword - to leave dialog options open.
So for instance - it’s not a guestbook place, but another place (for others) to add content.
Using the “fry a turkey” example - we could use that module and name it “How to Fry a Turkey readers - Have you ever fried a turkey?”
Make sense?
And yes, you can leave it out too
Andrea
9 Jackie and Andrea // Feb 14, 2009 at 1:20 pm
there are special squidoo people known as squidangels. They go around checking out people’s lenses. They give out special things called Angel Blessings.
Getting an angel blessing helps your lens a little bit with lensrank.
An squidangel will not give you an angel blessing if your lens does not have a guestbook module.
So I always just put it in there.
Jackie
10 Valerie Grass // Mar 5, 2009 at 8:17 am
In the conversation with Nick, Jennifer tells him to get his keywords…he comes up with 8 of them. If each lens is one page, does he come up with 8 different pages, one per keyword or does he use all 8 keywords on the same lens (page)?
11 Jackie and Andrea // Mar 5, 2009 at 8:47 am
HI Valerie,
Welcome to learnitstepbystep.com. We’re glad to have you. This information is covered in post #14.
Jackie
12 Peggy Hurd // Mar 8, 2009 at 7:13 pm
Hi,
I would love to see a post on “change the words, keep the meaning.” I would love to see a comparison of a lens module in one lens and the changed up words in another lens within the same campaign. This would illustrate how much change needs to be there.
Thanks!
13 Jackie and Andrea // Mar 8, 2009 at 8:15 pm
Hi Peggy,
I can work on that and in the meantime think about it this way, you are not just going through and changing a few words. Think about different ways to say the same thing.
Or look at different ways to come at the content. You might check out the article templates at eza: http://blog.ezinearticles.com/category/article-templates/
Here’s an example ~ let’s use my turkey frying campaign.
The first template is traps and how to avoid them: Let’s say the first trap would be blowing up your house ~ you can avoid that by defrosting your turkey.
the second template is: things to do: make sure you defrost your turkey, put your burner on level ground, fry a turkey outside
a third template is the checklist article: so I could make a list of 5 things to do before your fry a turkey.
You see how this is going to cover all the same info, but from three different angles and they would all be unique.
hope that helps.
Jackie
14 Peggy Hurd // Mar 9, 2009 at 12:57 pm
Oh, I get it now…you present the same information in a different arrangement.
Thanks gals… you’re great!!
15 Dawn Rega Solar // Mar 11, 2009 at 9:31 pm
Hi guys! I just opened a second account on squidoo besides my general one that I’ve had for a while. Now I’m getting that annoying “Magic Builder” thing. I don’t want to use that and I know potpiegirl or you guys, somebody, posted somewhere, I can’t remember, how they got around the magic builder to do it the old way. Do you know where that post is? I can’t remember where I read it but it told how to get back to the old way and I really need that because I really don’t want to deal with this magic builder thing. If you have that info that would be great! Thanks Dawn
16 Jackie and Andrea // Mar 11, 2009 at 10:23 pm
Hi Dawn -
Try this lesson:
http://www.learnitstepbystep.com/14-reserving-urls.html
Andrea
17 Andrea Kalaydjian // Mar 31, 2009 at 2:07 pm
Sorry girls,
It is me again. I am tryingto add modules. First Are we doing this on the general squidoo account, or shall I do it straight in the account I openned for this product. I created the lenses in the general account.
Second question, what do you mean by a non text module. Do I select any of teh modules that I wnat, like a hoto module?
Thanks
Andrea
18 Jackie and Andrea // Mar 31, 2009 at 2:41 pm
Andrea -
If you have your niche specific squidoo account started, night as well do these in that one.
Non-text = all the modules that are different than straight typing - like video, polls, etc … as in the lesson above.
You can pick any that suit your lens/niche and help you add content to the lens.
Andrea
19 Andrea Kalaydjian // Mar 31, 2009 at 3:09 pm
Hi Andrea
Thanks for reply. So Is there an easy way to transfer all the lenses I reated yesterday (with teh keywords) from one account to the other one or must I do them all over again?
Thanks
Andrea
20 Jackie and Andrea // Mar 31, 2009 at 3:29 pm
You can easily transfer your lenses to a different account.
on the left hand sidebar a ways down you will see “transfer a lens”. Click that. It will then ask who you want to send it to.
Enter the email address of your niche account you want it to go to.
It will then send you an email to that email address. Log out of your general account.
Log in to your niche account and then click the link to accept the lens in the emails that are sent.
Jackie
21 Anita Armstrong // May 21, 2009 at 11:35 am
Hi, I added the 3 text modules and a Guest Book……I can’t find …..the Call to Action….can you tell me where it is?????
Also, I don’t know….what is non text…I don’t see it in the modules as a choice?
Can you explain …Thanks
22 Jackie and Andrea // May 21, 2009 at 11:49 am
Hi Anita -
Non text = modules not based on putting text content in them (ie. video, polls, the misc call to action possibilities)
We cover them in lesson #21
If you’d like a quick way to reference all of the lessons, try the ‘Lessons’ link on the top menu of the site
Andrea
23 Anita Armstrong // May 21, 2009 at 9:56 pm
Hi……I still can’t find the ” Call to Action”…..in the modules….
Oh, the lesson’s link really help…Thanks for pointing that out….
24 Anita Armstrong // May 21, 2009 at 9:58 pm
Am I misunderstanding the call to action…
I noticed in Jen’s paperwork….there is the large red arrow…….I think I’m getting confused…lol…sorry for not getting it…YIKES
25 Jackie and Andrea // May 22, 2009 at 8:17 am
Anita,
there is not a “call to action” module ~ they are a type of module outlined in that post. Modules you can use AS a call to action
The big arrow module, the most important thing module, etc.
That post Andrea sent you to outlined some of the modules you can use AS a call to action.
Jackie
26 Anita Armstrong // May 22, 2009 at 10:22 am
So Sorry….this is not making sense….but hopefully will …..I’ll just keep moving forward….Thanks for trying to clear this up…..
The big arrow…???? Don’t get it. Sorry….
I can see…it but do I need to place it or are you just using it as an illustration?
Does that make sense?
27 Jackie and Andrea // May 22, 2009 at 10:44 am
Hi Anita -
From the lesson above:
“To find the big arrow link just go to the A-Z category and click on B. ”
You’ll see ‘browse all modules’ in your edit lens workshop on the right. Click that to get to the module directory.
Also have you been to lesson #21 yet? :
http://www.learnitstepbystep.com/21-adding-your-non-text-modules.html
Big Arrow and other misc. non-text Squidoo modules are covered there. Please ask further questions re. this topic on that page.
Thanks,
Andrea
28 Carole Rowland // May 23, 2009 at 5:26 pm
Hi Andrea and Jackie, I know I have had a lot of questions today, but my husband is gone and I have uninterupted time for 3 days.
My question is: I just went back to Squidoo and looked up my 6 KW’s for my campaign. # of Lenses range from 185 down to 34, this sounds good to me, but is it????? Also, the lowest lens ranking is about 792 and they go up from there. What do you think?
Thanks for everything
29 Jackie and Andrea // May 23, 2009 at 6:01 pm
Hi Carole -
Well, what really matters is if Google is showing Squidoo lenses for those terms. Lens rank doesn’t really come into play for this purpose and if Google already has squidoo lenses on top, it’s gonna be tough - they only ever show the top two.
That help?
Andrea
30 Breakthroughguy // Jun 29, 2009 at 4:19 am
“if Google already has squidoo lenses on top, it’s gonna be tough - they only ever show the top two.”
So, this would mean that I will have to discard the keyword and select a new one.
If there is only one lens in the first SERP, then I might still stand a chance in ranking on that first page. Am I right?
Thanks
Greg
31 Jackie and Andrea // Jun 29, 2009 at 7:28 am
Yes - but only 50% of what you would have if there were no lenses there
Andrea
32 Breakthroughguy // Jul 1, 2009 at 1:27 am
Done. It’s really a breeze!
Curious wonder. Saw one lens ranked #11 for the keyword phrase I was targeting but it wasn’t even targeting that keyword.
Greg
33 Jackie and Andrea // Jul 1, 2009 at 8:58 am
Very curious ~ maybe it’s a really non competitive term and Google’s trying to grab whatever it can to provide people?
Bodes well for you I imagine.
Jackie
34 Nicos Stylianou // Sep 4, 2009 at 6:31 pm
Hi Jackie and Andrea,
I would really like your advice on an issue I ran into:
When I tried to create my first lens on a niche I chose, I ran into a squidon’t filter ( I guess it’s part of the new Squidoo policy on fighting spam??).
My questions are the following:
1) When this happens, should I just quit and look for another niche that hopefully Squidoo will allow, or do you recommend an alternative course of action (like an OWM plan B) to try to monetize my niche? What I am thinking of doing right now, is write six keyword optimized articles (based on the keywords I already came up with in my research) and submit them to Ezinearticles. If I do this, how can I then proceed to promote them, using techniques described in OWM?
2) As a general guideline for choosing future niches that would be accepted by Squidoo, are there any practical steps I should follow to test them out first?
I guess this is a problem that many of us aspiring internet marketers are facing with Squidoo nowadays??
Thanks!
35 Jackie and Andrea // Sep 4, 2009 at 7:12 pm
It’s probably best to be familiar with what Squidoo will and will not accept lenses on now before you start.
Here’s the official word on what they will and will not accept:
http://www.squidoo.com/squidoo-policy-update
If you’ve done the work for a niche that Squidoo won’t accept and you want to continue with it, you can do a couple things.
Create your page on blogger ~ or hubpages instead of squidoo and then promote your blogger/hubpages page instead of your squidoo lens with all the techniques in OWM.
There are millions and millions of niches out there ~ if you start thinking outside the box and looking for unusual niches you will find you have no problem getting your lenses on Squidoo ~ but you will also not have as much competition.
You will find life gets much easier when you get away from the products/niches that everyone is working on.
Jackie
36 Barbara Aikey // Sep 10, 2009 at 10:36 am
Hey girls,
I have been working my way through your lessons and they are a big help. I am working on a “how to” lens much like How to Fry a Turkey. Unless I missed it, you are not linking to any sales pages but to several stores, like Amazon, so no preselling is done. Is that correct? Do “how to” lens monetize well by linking to stores?
37 Jackie and Andrea // Sep 10, 2009 at 10:44 am
It really depends on how it’s done. If you are showing people how to do something and then providing them with the necessary tools to complete that task it can work quite well.
Jackie
38 Sue Bledsoe // Sep 28, 2009 at 6:43 pm
Hello ladies again,
Ijust posted in a previous lesson. I thought it would be easier if I separated my comments and try to put them in the right section. I have started working on my test lens. I am wondering after I get my lense published and indexed how long would be before I might see results? I don’t know if you can answer this.
Aftert I get my test lesn published and indexed, would than do an articel to submit to EZA? I want to check if I am on the right track.
Can a test lens “suck?” I am probably worrying too much and trying to be a perfeectionist.
thanks
sue
39 Jackie and Andrea // Sep 28, 2009 at 7:39 pm
It’s not getting it published and indexed that’s going to make something happen, it’s building the links that will make it happen. So you need to follow the lessons and take action on the link building stuff. The next step in the lessons is the next step you need to take. Just keep moving to the next lesson.
A test lens can suck but if you are following the steps yours probably doesn’t, so don’t worry and just keep taking action. A test lens is really no different than any other lens ~ it should be given the same respect as any other lens you create, the only thing that makes it different than any other lens is it is only 1 lens on the topic instead of 4-7 lenses on the same topic in a campaign.
Don’t let perfectionism get in your way. nothing will ever be perfect, and doing lenses is how you learn. Yes your first ones may not be perfect, but they’ll get better over time and you’ll learn what you can do to make better lenses along the way.
Jackie
40 jc mackenzie // Oct 16, 2009 at 7:03 am
Good morning, Ladies..Once again my thanks for doing what you do. After beating my head against the proverbial wall [for longer than I care to admit], things are beginning to clear up and make sense. Thanks again. JC
41 Jackie and Andrea // Oct 16, 2009 at 8:22 am
Excellent JC!
Sometimes it’s just all about the right timing, eh??
Forward motion is the important part - glad we’re able to help with that
Andrea
42 Laura Mendelsohn // Jan 4, 2010 at 12:56 pm
Hi Andrea and Jackie:
Was wondering how to check the competitive lenses for the keywords I am using (breakthroughguy mentions this above).
I went to Google and did a search:
squidoo lens: “keyword phrase”
Some squidoo lenses came back but none with exact keyword in the squidoo url.
I also checked on Squidoo to see what lenses there were. Squidoo congratulated me because there were no lenses for the keywords I checked. There were a few on related subject but none using my keywords exactly.
Have I checked correctly? Is there something more I need to do on this to see what other Squidoo lenses I am up against?
Thanks.
Laura
43 Jackie and Andrea // Jan 4, 2010 at 1:32 pm
Hi Laura,
Competition is covered in this lesson: http://www.learnitstepbystep.com/how-to-measure-your-campaign-ideas-competition.html
If you have specific questions you can check the “lessons” link at the top which will show you all the different lessons available ~ you’ll probably be able to find the one that will have the answer.
44 Laura Mendelsohn // Jan 4, 2010 at 5:47 pm
Hi Jackie and Andrea,
I have the competition with Google down pat (lesson 6).
I was asking to see how we can see what exact Squidoo lenses there are in existence right now that I would be competing against to get on first page for my specific keywords.
When I check on Squidoo there are NO OTHER lenses with my keywords. I guess that is the answer to my question, but thought I’d ask in case there was something I was missing.
Thanks.
Laura
45 Jackie and Andrea // Jan 4, 2010 at 5:51 pm
Yep you’ve got it. Sorry I misunderstood.
Jackie
46 Gary Materra // Feb 15, 2010 at 8:10 pm
What if you include the guestbook and someone makes a detrimental comment, like “Oh I tried that product and it was terrible.” Also if you include the guestbook does that mean you have to always be checking back to see if you need to respond to anything?
47 Jackie and Andrea // Feb 15, 2010 at 10:05 pm
You have control over the guest book ~ you can delete comments. If you set your settings in your profile you’ll get an email when someone puts a comment on one of your lenses.
Jackie
48 Leo LaFauce // Aug 14, 2011 at 2:19 pm
Do use the squidoo utils to evaluate your lens?
49 Jackie and Andrea // Aug 14, 2011 at 3:14 pm
No.