There are a lot of different ways to pick a winning niche ~ probably as many ways as there are niches. Here’s some ways I like to find winning niches ~ now these are small micro niches that I can use the keywords to sell a product ~ this process is perfect for small niche sites or one week marketing. I probably would NOT use this method if I was creating a whole authority site, but for squidoo lenses, and niche sites this is a great way to do it.

1. Close the tab for clickbank. If you have clickbank open to look for a niche I’d close it first thing. Clickbank can be a great place to find a product that solves a problem for your niche, but it’s not my favorite place to LOOK for a niche. You end up too focused on selling a product and not on the problem you are trying to solve for your reader.

Finding a Niche

1. Look around your world, what do like? What do you love? What do you do every day? What have you done for 5 years or more? What have you really wished you had lately. What have you purchased in the last 6 months.

Here’s some examples from my window.  I see:

a sullair professional air compressor “sullair air compressor” SV: 1600/mo  Comp: Avg PR of Google page 1: 1.8 (well below 3)

a hummingbird feeder, SV: 5400/mo Comp: avg PR of Google pg 1: 3.0 (right at 3)

a water table “sand water table”: SV: 33,100/mo Comp: avg PR of page 1: 2.6 (below 3)

a bottle of aloe vera (got a killer sunburn last week ~ thanks to all my twitter pals who gave suggestions “aloe vera benefits”, SV: 22,200 Comp: avg pr of page 1: 1.1 (WELL below 3)

So you see, just from my desk, not looking very hard I just came up with 4 great niches I could easily do a whole niche site or One week marketing campaign on.

What niches are just sitting right under your nose? I bet there are a bunch! Look around, write down what you see, and then put it in the google kw tool and see what you come up with.

2. Shopping.com. This is my second favorite place to look for niche ideas.  If you click the link right there you will come to a page that is a listing of everything shopping.com has for sale. woo hoo.

Just click into any area that sounds good to you. I just clicked into laptop accessories and looked around. Thought replacement keyboards sounds interesting, and my husband just got one recently so I checked it out. Here’s what I found:

replacement keyboard: SV: 49,500  Comp: avg PR of first page of google: 2.1 (well below the 3 I like to see)

That took a second, and there is a great niche you can easily write about and monetize.

Is it a buying crowd?

That’s the next thing you have to look at, is it a buying market.  How can you tell, well think about if you were looking up your keywords in google would you be looking to purchase something or would you just be looking for information.

Let’s try a couple:

Free chicken recipes ~ NOT buying ~ looking for freebie recipes.

aloe vera benefits ~ maybe buying maybe not.

glass hummingbird feeder ~ probably buying

sand water table ~ maybe, maybe not

replacement keyboard ~ probably buying

Behind each of these keywords is a problem that needs solving ~ whether your product offers the solution is part of whether you’ve chosen a good niche.

If your keyword is “free chicken recipes” and all you do is give them recipe books to buy your site is not likely to convert, that’s not what they are looking for ~ they are looking for free recipes ~ it’s right there in your keyword! There are ways to convert these free keywords ~ you can send them to a free trial of menu planning service that will send them free recipes for a week or something similar.

If your keyword is “replacement keyboard” you’re probably looking at someone with a problem keyboard who needs now, or will soon a new keyboard. So you offer them keyboards ~ your 1 keyboard you like best with your affiliate link. Tell them why you love that keyboard, why it’s the one you would buy and  how they will benefit if they buy it themselves.  You’ll make sales if you do that, because you’re giving them what they asked for.

As you can see there are so many places and options for niches ~ get out of clickbank, look around for things that might seem a little out of the ordinary and then fill the need.  There’s already plenty of squidoo lenses on “how to get your ex back” In fact, at the time of this writing there are 17,300 lenses for that keyword.

Google will only pick 2. Do yourself a favor and find something a little more outside the box. See how much easier it can be?

Hope this post has helped you get some new ideas about where and how to find niches. It can be tough when you’re just starting, but once you get the hang of it, you’ll be amazed you ever had trouble because you’ll have more niches than you know what to do with.

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