14 responses so far ↓

• 1 Judith Turner // Mar 4, 2009 at 3:25 am

  OK I feel like I should know the answer to this but this still confuses me. You said having anchor texted links on the hot spots of all our lenses. Do you mean we would have the anchor text link to the lens itself? For example if I have a lens called “chicken recipes” would I have anchor text in there also called “chicken recipes” which would link to the lens itself or would the anchor text be linking to another lens within the same campaign. I hope what I am asking is making sense.

• 2 Jackie and Andrea // Mar 4, 2009 at 8:06 am

  Judith,

  You are going to link to your product with those links.

  Jackie

• 3 Judith Turner // Mar 4, 2009 at 1:50 pm

  Oh okay. Would the anchor text be the name of the product or would it be my keyword phrase for the lens?

• 4 Jackie and Andrea // Mar 4, 2009 at 1:57 pm

  Hi Judith -

  Your links should always be your keywords. People are searching for the phrases not the product name (unless you’ve chosen a product name for your keywords in which case they would be one and the same).

  The whole idea of anchor text linking (aka making links that read as your keywords) is to let Google know that when someone searches for that phrase that you site needs to be in the running.

  Every time you link to your lenses from external sites with the keyword phrase hyperlinked (clickable) in this way or even ON PAGE as in this case - it gives Google another reason to believe it should be serving up your site to those searchers. Make sense?

  (I’ll try again if not

  Andrea

• 5 Judith Turner // Mar 4, 2009 at 2:35 pm

  OK it all makes sense. :-). Thanks!

• 6 Rebecca Fleckenstein // Apr 6, 2009 at 12:57 pm

  Hello again!

  Now you all and PPG say that when you make a sale to look at the keyword that was used that day to make that sale. How do you do this?

  -Rebecca.

• 7 Jackie and Andrea // Apr 6, 2009 at 1:21 pm

  You go to your dashboard in Squidoo and click the “stats” link for your lens.

  From there click the “traffic” tab. This will show you keywords people have used to get to your lens.

  Under lens traffic you will see a drop down menu. You can choose “today” if you caught the sale the day it happened. There you will be able to see which keywords were used that day to find your lens.

  PPG goes through how to figure out which one might have made the sale in Conversations with Nick.

  Jackie

• 8 Carole Rowland // Jun 19, 2009 at 3:09 pm

  I went to tumblr and am trying to set up my blog, it doesn’t seem very user friendly. I can’t seem to find how to actually create a blog, I went through and selected my theme and bio, have added a feed, but no where can I find to actually do my post

  Any suggetions?
  C

• 9 Carole Rowland // Jun 19, 2009 at 3:11 pm

  As usual, I figured it out now. Can we just copy what is on our blogger blog?

  Thanks
  C

• 10 Jackie and Andrea // Jun 19, 2009 at 3:34 pm

  No ~ you really should create some new, original content.

  you can do product reviews, tips, pitfalls many things, but you really want to have some fresh content.

  Jackie

• 11 Carole Rowland // Jun 20, 2009 at 2:37 pm

  I went to tumbler and added some post yesterday, wanted to add pictures but it asked for the url of the pic’s. Not sure how to get these. I downloaded the pic’s from creative commons. How do I find the url??

  Also, tried getting on tumblr today and there is an error - redirect loop and in the address bar after tumblr’s address it says /suspended

  Does this mean the site is not operating or something on my end?

  C

• 12 Jackie and Andrea // Jun 20, 2009 at 2:40 pm

  about the url ~ you can upload them to somewhere like photobucket to get the url or upload them to your own hosting to get a url.

  Not sure about the /suspended thing~ haven’t done much with tumblr ~ try to contact someone on the site ~ is there a help/contact button? Might find the answer there.

  Jackie

• 13 Bernita Burdick // Aug 31, 2009 at 9:13 pm

  Hi Ladies,

  I know I touched on this subject before about traffic to a lens and the click out. I went and changed things on the lens and some of the products. I don’t know what the ratio should be.

  I’ve had 1363 visits to my lens and 136 click outs and no sales. Does this sound right? I know it’s a numbers game.

  I have no idea what else to do.

  Thanks

• 14 Jackie and Andrea // Sep 1, 2009 at 4:00 am

  Hi Bernita -

  There’s a general rule of thumb that for every 200 people you want a bare minimum of 1 conversion.

  So your page is converting fine (basically a 10% conversion) - but now we want to see if the offer on the affiliate page is and whether this is a buying market in the first place … which are still a question mark.

  So there are a couple of things you can do… you can leave it alone or you can drive more traffic to the affiliate site.

  I kinda lean towards not messing around with it further till it’s proven itself … you might go in and add a little to the lens that’s performing best by looking at the search phrases that are being used to actually find it. See if there are any ‘buying words’ especially - phrases that are looking for solutions. Those are most likely to be customers rather than just info seekers.

  Hope that helps

  Andrea