40 responses so far ↓

• 1 carolyn collins // Feb 28, 2009 at 1:41 pm

  I was letting the title carry on with the story. Like a chapter title. Not it, eh?
  So I changed, but do not have the key words in the exact same order in each title. i.e. one says ..dating as a senior, another …my recent senior date. Close enough?

• 2 Jackie and Andrea // Feb 28, 2009 at 1:51 pm

  It is best to use your exact keyword. This is the one you’ve done research on, know it’s going to get traffic, and that you can rank for it in the search engines.

  You can use the “mullet” approach to use both in your titles.

  Jackie

• 3 carolyn collins // Mar 1, 2009 at 11:35 am

  I remember crossing paths with “the Mullet approach”, but where was that? Can’t find it now.
  And what do you mean by BOTH?

• 4 Jackie and Andrea // Mar 1, 2009 at 11:41 am

  Grin - it’s right here in this lesson

  The gist of it is this -

  Start your headline with your keyword phrase - then add on the secondary idea.

  For example:

  How to Fry a Turkey - ever want to fry turkey for Thanksgiving?

  This has a main/umbrella phrase - “How to fry a turkey” and a secondary phrase “fry turkey for Thanksgiving”

  You want the search engine to be very clear that your main phrase is what your page is about - it has to come first.

  Andrea

• 5 Andrea Kalaydjian // Apr 1, 2009 at 7:32 pm

  Hi Jackie and Andrea

  Does every module need to have a title, or a title per lens is enough?

  Thanks
  Andrea

• 6 Jackie and Andrea // Apr 1, 2009 at 7:34 pm

  Each module has a title and you should use your keywords in each module title as shown in this post.

  Jackie

• 7 Shalisha Alston // May 2, 2009 at 8:11 am

  Pot pie recommends setting up a free blogger at blogger.com. I find wordpress to be easier. Doe it matter which one I use?

• 8 Jackie and Andrea // May 2, 2009 at 8:18 am

  Yes - it matters.

  It’s against the TOS of wordpress.com to use their blogs in the linkbuilding manner we use them. They are actually anti-selling anything.

  They will delete your blogs without notice.

  Andrea

• 9 Neil Hawkesford // May 20, 2009 at 6:12 am

  Hi Ladies

  Taking your example

  How to Fry a Turkey - ever want to fry turkey for Thanksgiving?

  Is it better to have the whole thingin the main module title or is it OK to use the module subtitle as well

  For example

  Main Title: How to Fry a Turkey - Question #1
  Subtitle: Ever want to fry turkey for Thanksgiving?

  I’d appreciate some guidance. Great course by the way, I’m really enjoying taking positive action every day

  Cheers

• 10 Jackie and Andrea // May 20, 2009 at 7:35 am

  Hi Neil,

  You can use the subtitles ~ the only problem is the font/color they have them set on is really kind of hard to see.

  Also if you do the “meat” of the module title in the subtitle it won’t show up in the table of contents ~ as that only shows the title. It’s much easier for navigation if the “meat” of the title is showing in the table of contents.

  Jackie

• 11 Neil Hawkesford // May 20, 2009 at 9:28 am

  That’s great advice, thanks.
  I have to say I’m very impressed with your service, your speedy reply kept me rolling along. I’ve just been back and adjusted my titles accordingly. I now have content and titles in my first 6 lenses and I’m off to the next lesson….Cheers girls

• 12 Daisie // May 27, 2009 at 4:00 pm

  Is it ok to repeat your title in the sub title as well?
  I have tried to put keywords first followed bysubject of module in the ’sub title’
  For example :
  Main Title: How to Fry a Turkey

  First Module Title:Main Title: How to Fry a Turkey - Deeply

  First Module Sub-Title: How to Deep Fry a Turkey

  Is this right or wrong? A bit worried about using keywords too often.
  Daisie

• 13 Jackie and Andrea // May 27, 2009 at 4:28 pm

  I would use the subs for more “remarks” type stuff.

  like here’s the title ~ How to Fry a Turkey Step 1
  sub title ~ 1 way to keep from burning down the house

  or whatever ~ more like commentary than keyword.

  Jackie

• 14 Daisie // May 27, 2009 at 4:40 pm

  Thanks Jackie, I think I have got it as regards the titles.

  Still not sure re the question I put in No15 tho.

  Why is it that sometimes it just won’t go in??
  End up feeling a bit thick:( Guess we all get to that point sometimes.

  Have got to say joining you two has been one of the best moves I have made all year!
  Along with OWM of course:)
  Daisie

• 15 greg baker // Jun 2, 2009 at 6:56 pm

  I understand what your saying about moving the KW to the front. But my question is about using other long tail keyword phrase’s also in the title.

  For example lets say there was some good search volume for “how to deep fry a turkey quickly.”

  So would the title read “How to deep fry a turkey quickly~ 3 tips etc etc” or do I need to stay with the original KW phrase and use that “quickly” title for another lens?

• 16 greg baker // Jun 2, 2009 at 7:07 pm

  Never mind…. I answered my own question. I reread these post and the answer was there keeping it exactly the same.

  Ok then that being the case would it be better to take that phrase and use it in the content or make another lens?

  I try to get some modified versions of that KW into the content so it might be found that way if it has good search volume for that modified version.

• 17 Jackie and Andrea // Jun 2, 2009 at 7:16 pm

  You are targeting one keyword ~ but if you find keywords that have some search that are just added on to the end of your original keyword go ahead and use them.

  so if your keywords was how to deep fry a turkey and how to deep fry a turkey fast had search volume then by all means use it.

  if however you found I want to learn to deep fry turkey ~ that would be a new lens.

  For your content, don’t worry too much about keywords ~ I mean use them as we have described, but focus on providing good quality content for the user in the text areas. That will do more for your conversion rate than trying to stuff keywords in for google.

  Jackie

• 18 greg baker // Jun 2, 2009 at 10:17 pm

  Thanks… new question for you. In the mullet description Jackie you mentioned bringing the keyword forward in the title. But I remembered Nicks keywords were most of the time at the end of the title and sometimes mixed in the middle. I thought it made the title flow more naturally. For example “Why Is it so Hard to Cure My Slice” (his title) compared to Cure My Slice Why Is It So Hard.” I modeled my lens titles that way working them into a flow plus using some of the modified phrases in the title as well.

  So how much relevance does Google place on where the anchor KW phrase is?

• 19 Jackie and Andrea // Jun 2, 2009 at 10:20 pm

  a lot. It’s a key element of on page seo.

  However, as in most of internet marketing you are welcome to test test test ~ and see what works best for you and your niche.

  Jackie

• 20 greg baker // Jun 2, 2009 at 11:01 pm

  I dont mean to be difficult but I am confused about this. I had changed my lenses around a couple of time’s regarding KW placement in the titles and the content.

  The first time was because I didnt even have the KW in the module title sometimes. The second time was placement front, middle, back. And the last time was what I was refering to above about using the same KW but a slighty modified phrase.

  So the last time before I went and changed things on my lenses again I looked at Nicks lenses (all of them) and studied them for how he was doing keyword placement, title, first sentence of content, KW density in content, if they were in bold, things like that. As for the titles most of his were at the end of the title.

  So just curious as to why the difference in where Nick dropped his anchor KW’s in his title’s compared to the mullet method?

  Just trying to fully understand on way versus the other.

  Thanks

• 21 greg baker // Jun 2, 2009 at 11:04 pm

  Jackie did part of your response get cut off? On my end it starts out …. a lot. It’s a key element of on page seo.

• 22 greg baker // Jun 2, 2009 at 11:05 pm

  #19 is the one I’m talking about

• 23 greg baker // Jun 2, 2009 at 11:10 pm

  Never mind I’m an IDIOT! Can’t even read a fricken sentence correctly… I got to get some sleep!

  Thanks for the quick response’s you ladies are great!

• 24 Jackie and Andrea // Jun 2, 2009 at 11:19 pm

  Grin - we do it this way because it’s the first thing that Google sees. My guess is that Nick could have had even better results this way. But that’s all just conjecture - only way to know for sure is to test test and test some more. Google changes daily and there’s no way to know 100% for sure ever.

  But you also need to not let that get you all hung up. The real ’secret’ to this is taking regular forward (and sometimes imperfect) action.

  Keep on rollin

  Andrea

• 25 greg baker // Jun 4, 2009 at 4:50 pm

  Thank’s Jackie for the clarification. I will make one final change to the lens titles.

• 26 greg baker // Jun 4, 2009 at 4:52 pm

  Ooops sorry…. thank you Andrea.
  I need to look before I type.

• 27 Michael Curtis // Jun 14, 2009 at 2:41 pm

  Hello Jackie, I am not sure this is the right place to post my question but I will ask it anyway.

  My lenses are getting traffic from google, ask, yahoo, as so on. The keywords that brought the people to my lens are really long tail keywords.

  I mean sometimes 6 to five word length. I checked google keyword tool to see if their any search volume…..most of them have none. They don’t even show up.

  What should I do with these keywords? Make lens with them or ad them to the same lens that brought the visitor to the site?

  Thanks,
  Michael

• 28 Jackie and Andrea // Jun 14, 2009 at 4:07 pm

  Hi Michael -

  Well it can’t hurt to add a module featuring that phrase to the lens, but it’s not something to go crazy over - the idea here is to get lots of niches online, backlinked and then stop before you go overboard energy-wise.

  Wait to see what traffic does come more than once maybe. Make it prove itself, kwim?

  Andrea

• 29 Peter Smith // Jun 20, 2009 at 1:48 pm

  Hi Jackie/Andrea-

  Awesome site! Thank you for making it available.

  I just need a bit o’ clarification on one of the points made in the comments section. It’s something I’ve been struggling with as I’ve been building lenses the OWM way.

  That is: Is it ok to leave the subtitles empty if they don’t particularly contribute to the desired outcome of the campaign? Or are there reasons to put content in them.

  Titles I understand, but it’s the subtitles that are bugging me atm.

  Thanks in advance for your help,
  Peter

• 30 Jackie and Andrea // Jun 20, 2009 at 2:02 pm

  Hi Peter -

  It’s okay to leave them w/o content. They do come in handy in the video modules (for example) where you can turn off the description of a video and add your own little bit just above - perhaps with a link

  Andrea

• 31 Peter Smith // Jun 20, 2009 at 2:11 pm

  Thanks for the lightning-like response Andrea!

  …and for the insight on the vid modules, too.

  Peter

• 32 Michael Curtis // Jun 21, 2009 at 9:32 am

  If there are any fathers here happy fathers day to you all!!

• 33 Michael Curtis // Jun 21, 2009 at 9:38 am

  I am a father of two girls Makayla and Olivia 5 and 3 years old. Makayla just graduated from kindergarten….!! very proud of her 10 awards and counting.

  But anyway, I just want to acknowledge all the fathers here since we don’t really get treated the same as mothers!! No offense moms.

• 34 Barbara Paine // Jun 23, 2009 at 12:10 pm

  regarding keywords as mentioned in response #28. So, does this mean that sometimes people will find our lens using a search phrase other than what we are optimizing our lens for? In other words, our keyword might be “how to fry a turkey” but someone might put “help with how to fry turkey for thanksgiving” and our lens might show up on the google results page?

  I know in CWN, PPG had Nick checking to see what keywords the visitors had searched using. I didn’t quite get that.

  Can you clarify just a bit?

• 35 Jackie and Andrea // Jun 23, 2009 at 12:21 pm

  oh yes!! people will MOST LIKELY find your lens from keywords other than you have optimized for

  By checking in the “stats” area of your Squidoo dashboard you will be able to see all the keywords people are using to find your lens. When you see those new keywords show up you can add a little content using those new words ~ you can add those new words as tags on your lens, you can write blog posts on your blogger blog using the new kw as the anchor text pointing to your lens. There’s lots of things you can do.

  Jackie

• 36 Barbara Paine // Jun 23, 2009 at 12:40 pm

  OH! I’m so glad I asked about that!

  I have to say (again!!) that I am SO very glad I signed up for your program. While PPG’s OWM book is great, it really isn’t a step-by-step program that goes beyond laying out the basic strategy. There is obviously so much more to do and know than just what appears in OWM. You two are what is making it all happen for me. I would be totally lost without you.

  I know I’m probably driving you nuts with questions but once I get through this first campaign I think I’ll be on the right track.

  I’m already anticipating a LISBS — BEYOND the basics. You DO have that in the works right? LOL!

• 37 Jackie and Andrea // Jun 23, 2009 at 1:19 pm

  Yeppers

  Andrea

• 38 jc mackenzie // Oct 17, 2009 at 6:59 am

  Good morning Ladies

  Just a “hello” and to let you know I am still here.

  Feeling very good about the progress being made.

  Thanks. JC

• 39 Jackie and Andrea // Oct 17, 2009 at 7:17 am

  Morning JC -

  Good job!

  A little each day and you’ll know more than most about this stuff in no time

  Andrea

• 40 Laura Mendelsohn // Jan 7, 2010 at 6:34 pm

  Hi Jackie and Andrea,

  Just wanted to add to the thank you posts above. I too would be totally lost w/o you.

  Thanks so much for this awesome service! It is my life raft in many more ways than I can say here!

  Laura